The presence of top brands like Al Haramain Perfumes in the UAE has been seen as a proof
that the Middle East especially the Gulf Cooperation Council (GCC) is here to stay and most
importantly it is a force to be reckoned with. In fact, there are many that see it as one of the
fastest up and coming global business regions as evidenced by the presence of top brands
like Emirates airlines and the glitz and glamour of the Burj Khalifa.

Yet with a vibrant population of 350 million for the MENA Region (Middle East and North
Africa) and having well over 110 million people that are active internet users it is no secret
that this is the up and coming hub of business especially in terms of e-commerce. And this
has been why in 2017 saw the launch of We believed in
serving the community both as traditional retail outlet as well as being a pioneer

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