Many global brands such as Al Haramain Perfumes have been quietly changing the way in which they interact with customers data and this has been because of a privacy oriented rule that was announced in 2016 by the 28 member group of the European Union. This rule became law on 25 May 2018 when the recently introduced GDPR  came into effect.

Basically the General Data Protection Regulation (GDPR) is a European regulation that is aimed at protecting individuals’ right to privacy and increasing their control of their own data and how businesses use this information. This piece of legislation covers all EU citizens and well as global companies that interact and do business with EU citizens regardless of where the business is located.

Basically this means that companies that are dealing with all the 29 nations that are in the European Union. This regulation

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